A Facebook Storefront and Shopping Cart App

In early 2011, Watershed Software had purchased ShopTab and was looking for a development partner to improve and grow their investment. ShopTab has great potential to provide social commerce marketing option for companies of all sizes, especially those looking for a highly capable Facebook Store.

Since then, ShopTab has become one of the premier e-commerce platforms for Facebook, with a client list that includes brands such as Coca-Cola and Radiohead. In order to meet the expectations of ShopTab’s exceptional clientele we built the app to be easy to use for all stakeholders, and the systems behind it to be rock-solid.

Picking up where the previous developers had left off, we began with an audit and clean-up of partially-implemented features. Once the code base was solid and the direction of development was established, we worked with the client to grow the feature offerings to better fit users and business goals. This included an integrated cart and checkout, and fully localized interface to allow for global expansion. ShopTab has delivered Facebook Shops in over 70 countries and with 50+ currencies.

Supporting an international marketplace means that the lights are always on, and the store needs to be open 24/7. Notch8 provides peace of mind with exceptional systems administration. We provide timely backups and scaling hardware to ensure that ShopTab has a full-stack solution that is flexible and well supported.

“I highly value our partnership with the team at Notch8. Their support in the design and delivery of our Facebook Store and Social Deal apps has been critical to the success of ShopTab and our clients.”

-Kevin Gralen, President

“One of my favorite e-commerce third party applications which I discovered several weeks ago is ShopTab. What I find most compelling about the app is that you can categorize each product (i.e. shirts, pants, shoes, etc) and give customers the ability to conduct a search for their desired item within the ShopTab page.”

-Natasha Attal author of Composure Marketing

“ShopTab is … easy to use both from the administrator and customer end, and has an attractive, easy-to-alter interface. ShopTab was designed specifically for ease of use and many customers set up their store in about 10 minutes.”

-Sara Inés Calderón author of Inside Facebook

Features and Implementations

Paypal Cart

• New market opportunities in smaller retailers
• Lean test and pursue strategy toward experimental feature development
• Tools to listen and respond to customer feedback

Rails 2.1 to Rails 3.2 conversion

• Modern and secure codebase for continuous feature development and reliable delivery
• Code flexibility, reuse, and growth
• Long term management and maintenance of stable production codebases

Mobile Marketplace

• Mobile and responsive feature implementation
• Roadmap for a long term mobile strategy

Data Feed

• Amazon and Google API Integration
• Elegant interface with desktop applications
• Multi-device content delivery support

Added Product lines

• New feature list in response to customer needs

 Have an idea for a Facebook application?     Want to learn more about what we can do?     Get in touch!